What Does a CMO Do?
Whether or not you’re a startup, small business, or corporation, the chief marketing officer (CMO) performs a key position in your organization. If you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will offer you a transparent image of what you’ll need to identify in your next CMO.
Right now, we’ll be covering the chief marketing officer’s job intimately, together with the requirements and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Abstract
Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What is the function of a chief marketing officer and what are the primary responsibilities of the function?
Oversee marketing and advertising initiatives for a company
The very term chief marketing officer suggests that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is responsible for spearheading all your marketing and advertising efforts, they are also tasked with leading in such a way that keeps all marketing-associated staff working towards your group’s quick-time period and lengthy-time period goals.
Report directly to the chief executive officer
As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is liable for reporting directly to the CEO. With the CEO making ultimate selections on the direction of the organization, the CMO is finally liable for shopping for into the CEO’s vision and implementing strategies that will assist the corporate achieve its lengthy-term goals.
This makes the CEO-CMO relationship a highly essential one, as these two roles working in tandem can drive a lot of the change, growth, and tradition at an organization.
Use market research, pricing, advertising, public relations
The CMO must be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to influence your company’s success, development, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO must possess a novel and versatile skill set to perform the job properly:
Analytical and inventive thinking
Marketing is both science and art. The CMO should understand human psychology, be able to investigate and apply data, and determine problems and their solutions. At the similar time, they should also possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.
Deep understanding of the brand, product, and business
There’s a reason why CMOs need a wealth of experience and years of expertise to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your group’s brand, its products and companies, but also your niche and business as a whole. Without this knowledge base, you’ll be able to’t anticipate your CMO to lead a staff with confidence.
Awareness of legal, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities might not always contain disciplines comparable to law, finance, and information technology, they will must a minimum of exhibit cross-functionality—which is perhaps the CMO’s most necessary skill.
Knowledge of marketing rules
In fact, your CMO will should be highly knowledgeable about marketing principles and practices. This is developed through not only a marketing or enterprise academic background but in addition palms-on experience in previous marketing roles.
Chief Marketing Officer Job Description: Training and Expertise
When hiring for the chief marketing officer position, there are a couple of totally different qualifications you must consider listing in your job description:
Schooling
Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you would possibly make an exception to these educational requirements—equivalent to in case you are looking to promote an employee from within. Typically, this type of worker has significant firm experience to make up for the lack of education. This is normally someone who you have got already begun priming for the role and see as a key part of your organization’s lengthy-time period future.
Expertise
As for expertise, there are factors to consider—marketing expertise and leadership experience. You need to be looking at candidates who have roughly 10 years of expertise (or more) in marketing or business development, and those self same candidates must also have at the least 3-5 years of experience in a senior leadership function—whether it’s in C-suite positions or different upper administration roles.
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