Before TikTok existed, Vine existed.
Before TikTok existed, Vine existed.
Launched in June 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, Vine was one of the first social media applications to make short videos mainstream and accessible.
The platform was something new at the time of its release, as it allowed people to create, watch and share six-second clips. The success was so great that Twitter quickly bought it in October 2012 for $ 30 million.
For a short time, Wayne seemed unique and all around. At its peak, the app inspires users to be more creative and more sophisticated in their videos, and to get our best attention in the shortest possible time and place.
It doesn’t matter if the clip is from a potato flying around the room or from a 3-year-old who likes – perhaps too much – to prepare an avocado for his birthday, these videos make us laugh and cry – sometimes all at once.
Around 2014, a number of former Vine stars moved to an apartment complex in Los Angeles to increase their fan base. The building was located on a street of the same name, and more appropriately, with the video app that launches their work: Vine.
Some have appeared in daily and late night talk shows. Others won teen selection awards. Their success has even been reflected in cable television and popular networks such as CBS ‘”60 Minutes” – which many in the digital space see as a turning point for the Vine community.
But the six-second hat time, which initially led Wayne to viral success, URL later became his Achilles heel.
According to The Verge, longer Instagram clips forced marketers to gradually withdraw their money from Vine, which eventually led to the program’s downfall.
As demand for it increased, some former Viners celebrities, such as David Dobrick and Logan Paul, moved their content (and followers) to YouTube or Instagram.
