What Does a CMO Do?
Whether or not you’re a startup, small enterprise, or company, the chief marketing officer (CMO) plays a key role in your organization. When you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a transparent image of what you’ll need to establish in your next CMO.
Right now, we’ll be covering the chief marketing officer’s job in detail, together with the necessities and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What’s the function of a chief marketing officer and what are the first responsibilities of the function?
Oversee marketing and advertising initiatives for a corporation
The very term chief marketing officer suggests that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is responsible for spearheading your entire marketing and advertising efforts, they’re additionally tasked with leading in such a way that keeps all marketing-related staff working towards your organization’s short-time period and lengthy-time period goals.
Report directly to the chief executive officer
As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is chargeable for reporting directly to the CEO. With the CEO making final choices on the direction of the organization, the CMO is in the end accountable for shopping for into the CEO’s vision and implementing strategies that will assist the corporate achieve its long-term goals.
This makes the CEO-CMO relationship a highly vital one, as these roles working in tandem can drive a lot of the change, development, and culture at an organization.
Use market research, pricing, advertising, public relations
The CMO should be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging every of them to influence your company’s success, progress, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO needs to possess a unique and versatile skill set to perform the job properly:
Analytical and creative thinking
Marketing is each science and art. The CMO should understand human psychology, be able to analyze and apply data, and determine problems and their solutions. On the same time, they should additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.
Deep understanding of the brand, product, and industry
There’s a reason why CMOs want a wealth of experience and years of expertise to take on the responsibilities of the position.
CMOs should possess a deep understanding of not only your group’s brand, its products and companies, but additionally your area of interest and trade as a whole. Without this knowledge base, you possibly can’t anticipate your CMO to lead a crew with confidence.
Awareness of legal, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities won’t always involve disciplines resembling law, finance, and information technology, they will must at the very least exhibit cross-functionality—which is perhaps the CMO’s most essential skill.
Knowledge of marketing rules
In fact, your CMO will should be highly knowledgeable about marketing principles and practices. This is developed by way of not only a marketing or enterprise educational background but additionally fingers-on experience in previous marketing roles.
Chief Marketing Officer Job Description: Training and Experience
When hiring for the chief marketing officer position, there are a few different qualifications you should consider listing in your job description:
Schooling
Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you might make an exception to those educational requirements—equivalent to in case you are looking to promote an worker from within. Typically, this type of worker has significant firm experience to make up for the lack of education. This is often someone who you may have already begun priming for the role and see as a key part of your organization’s lengthy-term future.
Experience
As for experience, there are two factors to consider—marketing expertise and leadership experience. Try to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or enterprise development, and those same candidates must also have not less than 3-5 years of experience in a senior leadership position—whether or not it’s in C-suite positions or other upper management roles.
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