What Does a CMO Do?
Whether or not you’re a startup, small business, or corporation, the chief marketing officer (CMO) plays a key function in your organization. When you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a transparent picture of what you’ll need to identify in your subsequent CMO.
Right this moment, we’ll be covering the chief marketing officer’s job intimately, including the requirements and qualifications for the position, as well because the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the role of a chief marketing officer and what are the primary responsibilities of the position?
Oversee marketing and advertising initiatives for a company
The very time period chief marketing officer means that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is liable for spearheading all your marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-related employees working towards your organization’s brief-time period and lengthy-term goals.
Report directly to the chief executive officer
As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making last decisions on the direction of the group, the CMO is finally chargeable for buying into the CEO’s vision and implementing strategies that will assist the company achieve its long-time period goals.
This makes the CEO-CMO relationship a highly necessary one, as these roles working in tandem can drive a lot of the change, progress, and culture at an organization.
Use market research, pricing, advertising, public relations
The CMO ought to be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging every of them to influence your company’s success, development, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO must possess a unique and versatile skill set to perform the job properly:
Analytical and artistic thinking
Marketing is both science and art. The CMO ought to understand human psychology, be able to analyze and apply data, and identify problems and their solutions. At the identical time, they need to additionally possess the creativity to conjure up new concepts, develop better strategies, and build on what has already been done.
Deep understanding of the model, product, and industry
There’s a reason why CMOs need a wealth of experience and years of experience to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your organization’s model, its products and services, but additionally your niche and industry as a whole. Without this knowledge base, you may’t anticipate your CMO to lead a crew with confidence.
Awareness of authorized, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities might not always contain disciplines corresponding to law, finance, and information technology, they will must a minimum of exhibit cross-functionality—which is perhaps the CMO’s most essential skill.
Knowledge of marketing ideas
Of course, your CMO will have to be highly knowledgeable about marketing ideas and practices. This is developed through not only a marketing or business educational background but also arms-on experience in past marketing roles.
Chief Marketing Officer Job Description: Schooling and Experience
When hiring for the chief marketing officer position, there are a couple of totally different qualifications you need to consider listing on your job description:
Training
Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but additionally an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you would possibly make an exception to these academic necessities—reminiscent of if you’re looking to promote an employee from within. Typically, this type of employee has significant company expertise to make up for the lack of education. This is normally somebody who you’ve gotten already begun priming for the role and see as a key part of your group’s lengthy-term future.
Experience
As for experience, there are two factors to consider—marketing expertise and leadership experience. You have to be looking at candidates who have roughly 10 years of experience (or more) in marketing or enterprise development, and those same candidates must also have not less than three-5 years of experience in a senior leadership function—whether it’s in C-suite positions or other higher management roles.
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