What Does a CMO Do?
Whether or not you’re a startup, small business, or corporation, the chief marketing officer (CMO) plays a key position in your organization. For those who’re looking to hire for this position, knowing the chief marketing officer job description inside and out will offer you a transparent image of what you’ll need to identify in your subsequent CMO.
Immediately, we’ll be covering the chief marketing officer’s job in detail, together with the necessities and qualifications for the role, as well because the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What’s the function of a chief marketing officer and what are the primary responsibilities of the position?
Oversee marketing and advertising initiatives for a corporation
The very time period chief marketing officer suggests that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading all your marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-associated staff working towards your organization’s brief-time period and lengthy-time period goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making closing choices on the direction of the group, the CMO is in the end answerable for shopping for into the CEO’s vision and implementing strategies that will help the company achieve its lengthy-term goals.
This makes the CEO-CMO relationship a highly necessary one, as these two roles working in tandem can drive a lot of the change, growth, and culture at an organization.
Use market research, pricing, advertising, public relations
The CMO ought to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to influence your organization’s success, progress, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO must possess a singular and versatile skill set to perform the job properly:
Analytical and artistic thinking
Marketing is each science and art. The CMO should understand human psychology, be able to analyze and apply data, and determine problems and their solutions. On the same time, they need to also possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.
Deep understanding of the brand, product, and trade
There’s a reason why CMOs need a wealth of expertise and years of experience to take on the responsibilities of the position.
CMOs should possess a deep understanding of not only your organization’s brand, its products and companies, but in addition your niche and trade as a whole. Without this knowledge base, you can’t expect your CMO to lead a team with confidence.
Awareness of authorized, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities might not always contain disciplines reminiscent of law, finance, and information technology, they will must a minimum of exhibit cross-functionality—which is probably the CMO’s most vital skill.
Knowledge of marketing ideas
Of course, your CMO will should be highly knowledgeable about marketing ideas and practices. This is developed by way of not only a marketing or business academic background but additionally arms-on expertise in previous marketing roles.
Chief Marketing Officer Job Description: Training and Expertise
When hiring for the chief marketing officer position, there are a number of different qualifications it is best to consider listing in your job description:
Training
Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.
There are certain circumstances in which you would possibly make an exception to these educational requirements—reminiscent of if you’re looking to promote an employee from within. Typically, this type of worker has significant firm expertise to make up for the lack of education. This is often somebody who you will have already begun priming for the role and see as a key part of your organization’s long-time period future.
Expertise
As for experience, there are factors to consider—marketing expertise and leadership experience. Try to be looking at candidates who’ve roughly 10 years of experience (or more) in marketing or business development, and those self same candidates must also have no less than three-5 years of experience in a senior leadership role—whether it’s in C-suite positions or other higher administration roles.
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