What Does a CMO Do?
Whether you’re a startup, small business, or corporation, the chief marketing officer (CMO) performs a key position in your organization. When you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a clear image of what you’ll need to establish in your next CMO.
In the present day, we’ll be covering the chief marketing officer’s job in detail, together with the requirements and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the function of a chief marketing officer and what are the first responsibilities of the role?
Oversee marketing and advertising initiatives for an organization
The very time period chief marketing officer suggests that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading your entire marketing and advertising efforts, they’re additionally tasked with leading in such a way that keeps all marketing-related employees working towards your group’s short-term and long-term goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is responsible for reporting directly to the CEO. With the CEO making closing selections on the direction of the group, the CMO is ultimately responsible for buying into the CEO’s vision and implementing strategies that will help the corporate achieve its long-time period goals.
This makes the CEO-CMO relationship a highly important one, as these roles working in tandem can drive a lot of the change, growth, and tradition at an organization.
Use market research, pricing, advertising, public relations
The CMO needs to be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to affect your organization’s success, growth, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO needs to possess a unique and versatile skill set to perform the job properly:
Analytical and creative thinking
Marketing is both science and art. The CMO should understand human psychology, be able to investigate and apply data, and identify problems and their solutions. At the similar time, they should additionally possess the creativity to conjure up new concepts, develop better strategies, and build on what has already been done.
Deep understanding of the brand, product, and business
There’s a reason why CMOs need a wealth of expertise and years of expertise to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your group’s brand, its products and services, but additionally your area of interest and business as a whole. Without this knowledge base, you can’t expect your CMO to lead a group with confidence.
Awareness of legal, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities might not always contain disciplines such as law, finance, and information technology, they will need to at least exhibit cross-functionality—which is probably the CMO’s most important skill.
Knowledge of marketing ideas
In fact, your CMO will have to be highly knowledgeable about marketing ideas and practices. This is developed by way of not only a marketing or business educational background but additionally fingers-on expertise in previous marketing roles.
Chief Marketing Officer Job Description: Training and Experience
When hiring for the chief marketing officer position, there are just a few totally different qualifications you need to consider listing on your job description:
Training
Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you might make an exception to these educational requirements—similar to if you’re looking to promote an employee from within. Typically, this type of worker has significant firm expertise to make up for the lack of education. This is normally someone who you’ve got already begun priming for the role and see as a key part of your group’s long-time period future.
Experience
As for experience, there are factors to consider—marketing experience and leadership experience. You ought to be looking at candidates who’ve roughly 10 years of experience (or more) in marketing or enterprise development, and those same candidates also needs to have at least three-5 years of expertise in a senior leadership role—whether or not it’s in C-suite positions or other higher management roles.
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