What is CMO (chief marketing officer)?

A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in a corporation that should do with creating, communicating and delivering choices that have value for customers, purchasers or business partners.

A CMO’s major mission is to facilitate development and increase sales by creating a complete marketing plan that will promote brand recognition and help the organization achieve a competitive advantage. In order to achieve their own goals and successfully shape their companies’ public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company.

Chief marketing officers typically report to the CEO or chief working officer (COO) and hold advanced degrees in both enterprise and marketing. A CMO who has a powerful background in information technology may additionally hold the job title chief marketing technologist (CMT). In some larger organizations, nonetheless, these positions are separate and the CMT reports to the CMO.

Chief marketing officer job description

More specifically, the CMO is the executive in control of developing the strategy for corporate advertising and branding, as well as buyer outreach. Because the senior most marketing position in the group, he or she oversees these functions throughout all firm product lines and geographies.

It’s the CMO’s job to:

understand the company’s position in the marketplace, utilizing traditional methods, as well as newer applied sciences comparable to data analytics;

decide how and the place the company needs to be positioned in the future;

develop the strategy to drive the organization to that future market position; and

execute on that strategy.

The CMO’s work is anticipated to produce top-line results, with marketing efforts raising the model awareness, recognition and loyalty that will in the end lead to elevated sales.

As such, the CMO is predicted to work closely (or in some organizations even lead) the sales unit.

Salary and pay construction

Based on PayScale, total compensation for a U.S.-based CMO ranges from almost $85,000 to about $315,000.

The CMO’s experience level and the geographic location of the position influence the pay, as does the size of the organization.

PayScale places the median compensation for a CMO within the United States at $a hundred and seventy,000.

CMOs make that money through an annual wage, individual bonuses, profit sharing and commission.

Chief marketing officer roles and responsibilities

The CMO has a breadth of roles and responsibilities to support its general mission. Those embrace:

overseeing the development and placement of the inventive components that position the corporate within the marketplace;

researching and assessing the market and the company’s position in it;

supervising or collaborating with sales to turn marketing insights into sales; and

directing the company’s public relations efforts, or working in conjunction with inside and external public relations groups to create a coordinated message.

Why the CMO role has gained prominence

The technology advancements of the twenty first century have elevated the significance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to succeed in customers and understand their thoughts on products, services and brands.

Additionally they have given a new, much more prominent voice to consumers who can instantaneously broadforged their opinions to potentially thousands, if not millions, of people.

On the identical time, CMOs and their teams are able to faucet those applied sciences to achieve and affect clients, position their products and challenge competitors at the same speed and scale as the customers.

As it has been with different C-suite executives in this new technology-driven enterprise paradigm, the CMO should collaborate a lot more extensively with his or her executive peers with a purpose to keep pace. CMOs additionally have to be capable of adaptation and innovation, as technologies evolve and markets shift in response.


CMOs, who may have the title of vice president of sales and marketing, usually have at the least a bachelor’s degree in marketing (although an MBA is commonly preferred, if not also required). They typically have no less than a decade of experience in marketing and/or advertising and a number of years of expertise in a managerial role.

They’re expected to have robust leadership skills, experience in project development, excellent communication skills and a high level of enterprise acumen.

In addition, the CMO position in the present day requires a high level of technical aptitude to maximise the instruments and leverage the social media platforms which are essential to marketing efforts.

As an illustration, CMOs are anticipated to oversee the corporate’s use of analytics platforms to understand buyer preferences, priorities and patterns particularly by user-generated media and how that insight can drive sales.

They’re additionally expected to direct marketing campaigns and buyer outreach via existing — and emerging — social media sites, as well as by way of traditional channels.

To that finish, CMOs should be highly inquisitive and innovative, able to identify emerging applied sciences that would disrupt their business or industry and likewise then able to answer that by directing his or her C-suite colleagues on how one can reposition the corporate in light of that change.

If you beloved this information as well as you want to obtain more information about sales and marketing executive search i implore you to stop by the web-site.

Leave a Comment

Your email address will not be published. Required fields are marked *


Sorry, we aren’t online at the moment. Leave a message and we’ll get back to you.

Request a Quote